Disney+ Launches Annual Subscription Discount Offer in Europe Before Launch

The Mandalorian Still 9 - Disney+ Publicity -H 2019
Courtesy of Disney+

In the U.K., for example, the "introductory price" of 49.99 pounds ($64.57) compares with the regular price of 59.99 pounds and is available until March 23, the day before the streaming service launches in big European markets.

The Walt Disney Co. on Monday unveiled a limited-time discounted presale offer for the Disney+ streaming service in the U.K. and other major European markets where it is set to launch next month.

The "introductory price" of 49.99 pounds ($64.57) for an annual subscription in the U.K., for example, is available until the day before launch and is equivalent to 4.17 pounds per month ($5.39). Standard pricing at launch in Britain will be 5.99 pounds per month ($7.74), or 59.99 pounds ($77.48) for an annual subscription.

In Germany, the discount offer is for 59.99 euros ($64.90) for a year, compared with the regular full-year price of 69.99 euros ($75.72) or 6.99 euros ($7.56) per month.

One analyst said the offer mirrors early promotions in the U.S. and is designed to entice Disney fans to lock in a subscription for a year and give the company a chance to have subscribers make the streamer part of their lives.

"Disney+ offers fans of all ages a new way to experience the unparalleled content from the company’s iconic entertainment brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as exclusive original programming including feature-length films, series, documentaries, and shortform content made exclusively for the service," Disney said.

At launch, more than 25 Disney+ originals will be available, including The Mandalorian and High School Musical: The Musical: The Series.

Disney+ had reached 28.6 million subscribers as of early February.

The company recently moved up the Disney+ launch in the biggest Western European countries by a week. Disney+ will now bow in the U.K. and Ireland, France, Spain, Italy and across German-speaking Europe on March 24 instead of March 31. Further Western European territories, including Belgium, the Nordics and Portugal, will follow this summer.

Disney+ is currently only available in Europe in the Netherlands, a territory Disney used as a beta testing ground before starting Disney+ in the U.S. in November.