Disney sets two ShoWest screenings

'Toy Story 3,' 'Prince of Persia' to be shown at March confab

Disney has set two big screenings for ShoWest 2010: "Toy Story 3" and "Prince of Persia: The Sands of Time."

The Pixar sequel will be screened March 16; the Jerry Bruckheimer-produced "Persia" will be shown March 18, the final day of the four-day exhibition confab in Las Vegas.

"The opportunity to showcase the story of 'Prince of Persia' and the beloved characters of 'Toy Story 3' in front of the important professionals of the motion picture industry and owners of theaters demonstrates the significance of this audience to forthcoming blockbusters," ShoWest managing director Robert Sunshine said.

An adventure fantasy starring Jake Gyllenhaal, "Persia" is set for theatrical release May 28. "Toy Story 3" -- the animated franchise's first 3D installment -- opens nationwide June 18.