Diversion3 Acquires Transmedia Firm DJ2

Courtesy of Diversion3 Entertainment

DJ2 Entertainment specializes in multiplatform projects, including web series pilot "Rubicon."

Diversion3 Entertainment, the new development company from horror-film producer Steve B. Harris, has acquired transmedia producer DJ2 Entertainment. 

Terms of the deal were not disclosed, but a Diversion3 spokesman tells The Hollywood Reporter that the Santa Monica firm has purchased all of DJ2's assets and will absorb its team. 

DJ2, founded by Dmitri Johnson and Dan Jevons, specializes in multiplatform and digital projects, including the pilot for Machinima web series Rubicon and video game Nether

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"DJ2 has always prided ourselves on providing creators and rights holders with a turnkey operation to enhance their IPs and bring them to new markets," said Johnson. "With our combined reach, Diversion3 is well-positioned in the growing category of transmedia content creation."

Harris, the producer on horror films such as The Devil's Tomb and Night Skies, founded Diversion3 in March to consolidate existing firms Ringleader Studios and ScreenPaper Media. The company is currently producing the hour-long Friday the 13th television reboot and sci-fi film Lifeforce.

"This acquisition gives Diversion3 new capabilities to provide our existing clients as well as our original in-house properties with the same integrated marketing and adaptive services that DJ2 has become synonymous with since its launch in 2011," said Harris. "DJ2 has successfully created and developed synergistic properties that span graphic novels, video games and filmed entertainment, and we look forward to applying those talents to our current and future projects."