DMA, Fortissimo click on 'Camera'

James Leon's film the first from new production initiative

CANNES -- The Media Development Authority of Singapore and Fortissimo Films are joining hands to launch the MDA-Fortissimo Film Development Initiative with James Leon's "Camera" the first project to benefit.

The DMA and Fortissimo pact aims to develop, finance and sell a slate of films in a wide range of genres including action, adventure, thriller, fantasy and films in 3D format.

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Described by the parties as a dystopian noir thriller set in Hong Kong and Singapore, "Camera" is in development and aims to go before cameras "late this year." It details the story of a surveillance expert hired to follow the wife of a shadowy powerful businessman who he begins to fall for her.

Selected projects will be added to Fortissimo's international sales slate.

"Fortissimo's unique skill and reputation in nurturing emerging filmmaking talent and securing international markets for independent films complements the MDA's continual efforts to encourage the growth of Singaporean filmmakers and media companies," said MDA chief executive Christopher Chia.

Fortissimo founder Michael Werner said the plan is "designed to give both Singaporean filmmakers and non-Singaporean producers a fast track through the process of developing their projects and accessing the varied and combined resources of the MDA and Fortissimo."

The ultimate goal will be to get the green light for between three and five films in the first year of the program.

Projects applying to the FDI should already have secured "some financing to meet their production budgets," and preference will be given to projects with higher above-the-line involvement by Singapore companies.