Dolce & Gabbana Hires Italian News Photographer to Shoot Fall Campaign

Dolce Gabbana Screengrab H 2016
Screenshot/Dolce Gabbana / Facebook

It’s all going down in the charming cobbled streets of Naples, Italy.

For its latest campaign, Dolce & Gabbana is going in a bit of a new direction. Instead of hiring a high-fashion photographer to shoot glamorous models decked out in the new fall 2016 collection, the label is turning to a lensman who is more often on the frontline of a war.

Its pick: Franco Pagetti, an Italian-based news photographer who has worked in Egypt, Iraq, Afghanistan and Libya, shooting conflict for prestigious magazines like Time. His Dolce & Gabanna gig, however, will have him in the thick of things in Spaccanapoli, an idyllic Italian neighborhood in Naples, Italy, where drying laundry hangs between windows in the cobblestone streets and everyone knows everyone’s business, according to D&G’s Facebook post.


A photo posted by Dolce & Gabbana (@dolcegabbana) on

This surely is a change of scenery for Pagetti, who will undoubtedly bring a unique point of view and authenticity to the advertising campaign in much the same way that National Geographic photographer Steven McCurry added an edge to Valentino's spring 2016 campaign, which he photographed on the plains of Africa.

The Italian fashion house has been sharing behind-the-scenes shots from the big shoot via social media, showing willowy, well-dressed models interacting with locals and typical street scenes. We can’t wait to see the images that ultimately emerge.