Donna Ebbs named to Discovery/Hasbro net

Named senior vp, programming for new kids network

NEW YORK -- The kids cable network joint venture of Hasbro and Discovery Communications has named family programming veteran Donna Ebbs senior vp, programming.

President and CEO Margaret Loesch announced the appointment Tuesday. The yet-to-be-named network is expected to launch in late 2010 on what is currently the Discovery Kids channel.

Reporting to Loesch, Ebbs will be responsible for planning, directing and executing the network's programming strategy.

"With a proven track record of developing and producing top-rated children's and family television series and movies, Donna is a perfect choice to head up the programming efforts for this new network," said Loesch. "I look forward to working with her to build a high-quality, family-friendly network based on compelling storytelling, strong characters and engaging brands."

Ebbs most recently served as vp of original programming at ABC Family network, where she oversaw movies and specials. Prior to joining ABC Family, she was a driving force behind Disney Channel's hit TV movie "High School Musical."
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