'Dr. Phil' Wins First November Sweep


The syndicated psychologist continues to dominate the TV season, winning in total households and the key female demo.

For the first time in its 11 years on the air, Dr. Phil was the highest-rated syndicated talk show during the November sweep.

Dr. Phil, which has been the top talker throughout the current season, averaged a 3.2 rating -- meaning he brought in about 4.3 million viewers a day. He was also the leader among talk shows in the key women 25-54 demographic with a 1.9 rating, up six percent from one  year ago.

Dr. Phil’s audience bested its closest rival, Live With Kelly & Michael, by about 23 percent. The show averaged a 2.7 rating (about 3.5 million viewers a day). That is down 18 percent from the sweep performance last year, but that coincided with the series' record-breaking sendoff to former co-host Regis Philbin. In general, the Disney-distributed talk show has had a strong season since Michael Strahan joined.

Live still had things to crow about. It was up 13 percent in women 18-34 compared to last November. Live was also up eight percent in households and six percent in total viewers.

Ellen DeGeneres, whose eponymous talk show has also had a very strong season to date, was third among talkers with a 2.6 rating for sweep (about 3.46 million viewers a day). Ellen also had a strong 1.8 rating in the key demo, second only to Dr. Phil.

Veteran conflict talk show Maury, which has also been having as strong season, had a 2.4 household rating (about 3.2 million viewers a day) and was tops among talk shows among the adults 18-49 (1.6 rating) and women 18-34 (1.4 rating).

Dr. Oz, who was third among talk shows last November, was fourth in households this November -- virtually tied with Maury. Dr. Oz averaged about 3.2 million viewers a day, just 24,000 shy of Maury.

Katie continues to be the top-rated freshman talker, talking sixth place again among all talk shows. For the November sweep, Katie had a 1.9 rating (about 2.5 million viewers a day).

Taking second place among the new talk shows again is Steve Harvey, who had a 1.3 rating (about 1.8 million viewers a day). Since his September debut, Harvey has also grown about 13 percent in the key 25-54 demo, just one tenth of a rating point in the demo behind Katie.

Among other freshman talkers, both Jeff Probst and Ricki Lake a 0.7 rating, roughly the same as their premiere week ratings. Trisha jumped 25 percent from its September debut to a 0.5 household rating.

As has been the case for a long time, the top-rated syndicated show was Judge Judy, with a 7.2 rating (about 10 million viewers a day). That was about the same as her performance in November sweeps last year.

Among entertainment magazines, longtime leader Entertainment Tonight had a 3.9 rating (an average of about 5.5 million viewers a day). E.T. was the top rated entertainment magazine show for the 89th sweep in a row, dating back to 1990.

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