'Drag Race' Producer World of Wonder Launches Subscription Service
WOW Presents Plus offers exclusive originals and a selection of its existing programming for $4 per month.
Production company World of Wonder has launched a subscription service for fans of RuPaul's Drag Race and its other shows.
WOW Presents Plus builds off of the company's existing YouTube channel, Wow Presents, with a lineup of ad-free originals and a rotating selection of its existing documentaries and series, all for $4 per month.
"As WOW has grown, we've evolved a brand and a voice," says co-founder Fenton Bailey, adding that a "community of outsiders" has developed around WOW's programming. "We're trying to grow that experience for our tribe and give them every possible way that they can not only tell their own stories, but see their kinds of stories be told."
Co-founder Randy Barbato adds that WOW Presents Plus allows them to work with the artists and producers and directions that they've met over the years producing such shows as Drag Race, Million Dollar Listing.
Exclusive programming on WOW Presents Plus includes Bobbin' Around With Bob the Drag Queen, which follows the winner of Drag Race season eight on her adventures around the world; The Sugarpill Show, which follows the founder of the makeup company; and reality show House of Avalon. It won't carry Drag Race, which aired its first eight seasons on Logo before jumping to VH1 for its ninth season.
WOW documentaries available on the service include Becoming Chaz, which follows Chaz Bono's transition; East Village documentary Died on the Fourth of July; and unscripted series Girls Who Like Boys Who Like Boys.
WOW Presents Plus is also offering early access of new content on its YouTube channel, where it has more than 800,000 subscribers, and a compilation of its most popular YouTube programs, including Emmy-nominated RuPaul's Drag Race: Untucked.
Although Bailey and Barbato acknowledge that the streaming landscape is competitive they point to the community they've already established — including the 40,000 people who turned out for DragCon in September — as a sign that there is an appetite for more WOW programming. Says Bailey, "What we're building is an organic extension to our business."
WOW Presents Plus is available online and on iOS, Apple TV, Roku and Android for $4 per month or $40 for the year. It is currently offering a 30-day free trial.