DreamWorks Animation, D3Publisher Strike Video Game Deal

Madagascar 3 - Screengrab - H 2011

The agreement covers the studio's upcoming films “Madagascar 3: Europe's Most Wanted,” “Rise of the Guardians” and “The Croods.”

DreamWorks Animation said Tuesday that it has struck a worldwide video game publishing agreement with D3Publisher after gaming firm THQ recently said it would leave the kids entertainment license business.

D3Publisher secured the rights to develop and publish games based on the upcoming DWA feature films Madagascar 3: Europe's Most Wanted, Rise of the Guardians, both scheduled for this year, and The Croods in 2013.

Financial terms weren't disclosed.

"D3Publisher has a wealth of experience in both the creative development and marketing of family friendly licensed games," said Chris Hewish, head of global interactive for DWA. "This, along with their proven track record makes them an ideal interactive partner for our next three films."

"The upcoming video games based on the DreamWorks Animation films truly fit our commitment to making fun games that are enjoyable and accessible for the whole family across many platforms and handhelds," said Bill Anker, vp of business development and licensing, D3P.