DreamWorks Animation Teams With Walmart's Disc-to-Digital Service

DreamWorks Animation's "Shrek"

DreamWorks Animation's current titles including Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon will be available through Walmart’s in-store disc-to-digital service powered by Walmart subsidiary VUDU.

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Through the program, which launches Monday at more than 3,500 Walmart stores, consumers would bring their DVD and Blu-Ray Discs to a participating Walmart location where an associate would help them to authorize UltraViolet copies of supported titles, and create a free VUDU account where the titles will be stored in the cloud (consumers would kept the physical media).

The Walmart service costs $2 per DVD or Blu-Ray, or $5 per DVD should the consumer wish to upgrade it to high definition. This service will accommodate any UltraViolet supported content from the participating studios.

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DreamWorks Animation is the sixth major Hollywood studio to partner with Walmart in this new service. Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment are also participants.

“We are thrilled to make DreamWorks Animation’s current library of films available as part of [Walmart's] disc-to-digital service, which we view as a positive step forward for the industry and for consumers,” DWA CEO Jeffrey Katzenberg said in a statement.