DreamWorks plans Good Luck Trolls movie

'Evergone' writers to pen animated feature

The Good Luck Trolls, with their frizzy, pastel-colored hair, are coming to the big screen via DreamWorks Animation.

The Glendale-based animation house, which has already turned an ogre into the successful "Shrek" franchise, announced Tuesday that it has pacted with Denmark's Dam Things, which controls the toy line, to develop an animated feature.

The brother-sister writing team of Adam Wilson and Melanie Wilson LaBracio will pen the screenplay, and Dannie Festa of Festa Entertainment, who brought the package to DreamWorks, will executive produce.

The troll doll was created in 1959 by Danish fisherman and woodcutter Thomas Dam, when he carved a doll based on Scandinavian trolls for his daughter Lajla. The toy line gained popularity in Europe and the U.S. during the early '60s, becoming a fad embraced by kids and the counter-culture.

Because Dam Things, the Scandinavian company that produced the toys, lost control of its copyright after failing to comply with U.S. laws, imitators flooded the market in the '70s and '80s. However, as a result of a 1994 Congressional law that restored copyright protection to a number of foreign works, the Dam family regained authority.

In 2005, DIC Entertainment produced the animated series "Trollz," with an accompanying doll line aimed at girls, but the modernized version didn't have the same success as the classic versions.

In striking the deal with DWA, Niels Dam, the dollmaker's son who now owns the family business, said, "My father would have been very happy to know that his Troll has found its dream partner in DreamWorks Animation."

Calle Ostergaard, CEO of Dam Things, added, "We have been planning to bring the Good Luck Troll toy line back into homes around the world, and we are excited to see how the talented storytellers and artists at DreamWorks Animation will bring them to life."

DWA head of development Alex Schwartz said, "We look forward to working alongside Dam Things to build on the mythology of the Good Luck Trolls while delivering the sense of adventure, heart and comedy that DreamWorks Animation is known for."

Wilson and Wilson LaBracio, who have written the features "Evergone" and "The Impossible Adventures of Phineas Roone," are repped by Festa, Preferred Artists and attorney Eric Suddleson. Dam Things is repped by Festa and attorney Jay Handlin.