Dutch DVD sales reach record high


AMSTERDAM -- DVD sales in the Netherlands reached record levels in 2007, industry body NVPI and GfK Benelux Marketing Services reported Friday.

About 31 million DVDs have been sold in 2007, representing sales of 339 million euros ($499 million). In 2006, total DVD sales reached 30.4 million copies and revenue of 334 million euros ($491 million).

NVPI estimates that every Dutch household bought four DVDs during 2007 -- with the most popular titles being: "Ratatouille," "Blackbook," Pirates of the Caribbean: At World's End" and "Harry Potter and the Order of the Phoenix."

Looking ahead, the NVPI is optimistic about the future because of the potential of HD DVD and BluRay and the growing number of DVD players sold in the Netherlands.