Dutta heads Middle East, Africa, Pakistan for Star

Moves from News Corp. outdoor ad group

NEW DELHI -- News Corp.'s Star TV on Tuesday appointed Sumantra Dutta as country head for the Middle East, Africa and Pakistan, effective July 1.

In this newly created position, Dutta will be based in Dubai and report to Hong Kong-based Star COO Laureen Ong.

Dutta rejoins Star, where he was Star India's executive vp advertising, sales and marketing and was involved in the launch of the network's Hindi flagship channel Star Plus in 2000.

Dutta's most recent assignment was as managing director of News Corp. company News Outdoor Group, which handles outdoor advertising.