E! orders plastic surgery bridal competition

EXCLUSIVE: 'Bridalplasty' contestants vie to be 'perfect bride'

In one of the most shocking reality TV ideas yet, E! has ordered a new series that crosses a wedding competition with extreme plastic surgery.

The network is set to announce "Bridalplasty," where brides-to-be compete in wedding-themed challenges to win extensive surgical procedures.

Each week, a group of women competes head-to-head in such challenges as writing wedding vows and planning honeymoons. The winner receives the chance to choose a plastic surgery procedure from her "wish list." She's given the procedure immediately, and results are shown at the start of the following week's episode.

One by one, the women are voted out by their competitors and, according to the show's description, "possibly walking away with nothing and losing [their] chance to be the perfect bride."

The last bride standing will receive a "dream wedding," where she will reveal her new appearance to friends, family and the groom. "Viewers will witness his emotional and possibly shocked reaction as they stand at the altar and he lifts her veil to see her for the first time following her extreme plastic surgery," E! said.

Celebrity surgeon Terry Dubrow (Fox's infamous "The Swan") will lend his expertise to the procedures, and celebrity bride Shanna Moakler (ex-wife of Blink-182's Travis Barker) will host.

Giuliana Rancic executive produces the show, as do Mark Cronin and Cris Abrego of 51 Minds, the company behind VH1's "The Surreal Life" and "Rock of Love" franchises.