E! sets up PR series 'The Spin Crowd'

Show will chronicle celeb agency Command PR

E! is launching a series set inside a celebrity PR agency.

"The Spin Crowd" will chronicle Command PR, which is headed by owner Jonathan Cheban and Simon Huck. The concept debuted as a half-hour special in February titled "SPINDdustry" and has performed well for the network.

The show is executive produced by Kim Kardashian and Bunim-Murray Prods.

"Jonathan and Simon are passionate and funny and they have an unorthodox approach to their business that our viewers really responded to when we aired the special earlier this year," said Berger. "This unique duo (will) work with A-list celebrities, designers and formidable clients while managing to keep their young and sometimes inexperienced staff from spinning out of control."

The show will premiere in August.