E! in Snoop Dogg's house
Rapper to star in new reality seriesSnoop Dogg and his family are getting their own reality series on E! Entertainment Television.
Ted Harbert, president and CEO of Comcast Entertainment Group, which oversees E!, said Friday during E!'s portion of the Television Critics Assn. summer press tour at the Beverly Hilton that the rapper-producer-actor, his wife and his three kids will be the subject of an untitled half-hour series debuting in late 2007.
Cameras will follow Snoop Dogg — aka Calvin Broadus Jr. — as he pursues his career, taking viewers into closed-door meetings and private recording sessions. They also will follow him in his roles as the founder of a youth football league, as a dad to two sons and a daughter, and as a husband to Shante.
"Snoop Dogg is, without a doubt, one of the most charismatic and intriguing personalities in pop culture today," Harbert said. "While he has captured a legion of fans as the king of hip-hop, what makes Snoop most interesting is the side of him that people have never seen. The juggling act that Snoop faces day-in, day-out between career and family is certain to resonate with our viewers."
Snoop Dogg has released eight platinum-selling albums, including most recently "Tha Blue Carpet Treatment." He also hosts the XM Satellite Radio show "Welcome to da Chuuch with Big Snoop Dogg" and is executive producer of XM's classic hip-hop channel the Rhyme. His Snoopadelic Films will soon be releasing "Adventures of Tha Blue Carpet Treatment," a supplemental DVD with 10 animated videos.
Snoop Dogg also is involved with community issues, including coaching 2,500 kids in the Snoop Youth Football League and orchestrating the Protect the West Conference, aimed at keeping the peace within the hip-hop community.
Constance Schwartz, Snoop Dogg's manager at the Firm, is executive producing with Ted Chung, president of Doggystyle Records and Snoopadelic Films. The series was packaged by Paradigm, which reps Snoop Dogg, who is additionally repped by attorney Stephen Barnes.
E! also spotlighted its new late-night show "Chelsea Lately," whose host, Chelsea Handler, treated the critics to some stand-up at the beginning of its session. The show debuts at 11:30 p.m. Monday.
Also during the session, Kimora Lee Simmons was on hand to promote her upcoming Style Network series "Kimora: Life in the Fab Lane," which debuts Aug. 5.