E! Taps Lifetime Exec Noah Pollack for Top Programming Role

Courtesy of E!
Noah Pollack

Prior to Lifetime, Pollack worked with new programming chief Jeff Olde at VH1, where he launched franchises including "Basketball Wives" and "Celebrity Rehab with Dr. Drew."

Jeff Olde is expanding his programming ranks even more.

E!'s new executive VP programming and development has tapped Noah Pollack as his senior VP of the same department. He comes by way of rival Lifetime, where he served as VP reality programming and was responsible for launching such shows as Pretty Wicked Moms and The Houstons: On Our Own. Pollack is set to begin at E! this fall.

"Noah brings a proven track record as a development executive who has the respect and spirit of partnership with the creative community -- the lifeblood of any successful network,” Olde said in a statement announcing the news on Monday. “His instinctive ability to tap into the cultural zeitgeist and create shows that harness that spirit is perfectly suited to our pop culture brand. I am absolutely thrilled that he is joining our talented team.”

Prior to Lifetime, where he oversaw the development and production of both series and pilots, Pollack worked with Olde at VH1. There he launched some of the network’s most popular franchises, including Celebrity Rehab with Dr. Drew, Basketball Wives and Tough Love. He began his career at Bunim/Murray Productions working on hit series including The Simple Life, The Real World and Road Rules.

For his part, Olde, a seven-year VH1 vet, took the reins at E! earlier this summer. Last week, he announced a series of promotions as he looked to firm up his senior leadership team, which includes Blythe Asher, Leela Pon, Damla Dogan and scripted programming exec Kevin Plunkett.