E3 2012: Samsung Launches Cloud Gaming Service

Developed with Gaikai, the services allows players to access games through certain smart TVs.

Samsung Electronics has introduced a cloud-based gaming service that enables player access to games through a smart TV, which will be demonstrated this week at E3.

Samsung Cloud Gaming, developed in partnership with Gaikai, a cloud-based video game platform provider, will stream a variety of games directly to owners of 7000 series (or higher) 2012 Samsung Smart TVs with an Internet connection in the U.S.

According to Samsung, consumers will be able to try the games for free before making purchasing choices.

“Samsung is excited to deliver this revolutionary gaming experience that takes advantage of all the benefits of cloud-computing, all on the central screen of the home — Samsung Smart TV,” said Kyung-shik Lee, vp, visual display business at Samsung Electronics, in a statement.

David Perry, CEO of Gaikai, added in a statement that this service would make games “just as accessible as movies, TV shows and music.”

Samsung will soon begin signing up participants for a beta test program in the U.S.