EA acquiring Hands-On Mobile Korea

Gilbert Kim will head EA Mobile Korea

SEOUL -- Electronic Arts announced Thursday it has agreed to buy Hands-On Mobile Korea, the Korean unit of a California-based mobile developer and publisher, as part of EA's Asia development and growth plans.

Best known for its role-playing game "Heroes Lore," Hands-On Mobile Korea will become EA Mobile Korea upon completion of the deal.

EA Mobile Korea will be managed by Gilbert Kim, who has headed up Hands-On Mobile Korea, a unit of San Diego, CA-based parent Hands-On Mobile.

The acquisition is expected to be completed by the end of this fiscal quarter. Financial details of the deal were not disclosed.

EA is one of the largest computer-game developers in the world, responsible for such games as "The Sims," "Madden NFL," "Medal of Honor" (which features a story developed by Steven Spielberg) and the James Bond video game series from 1999-2007.

Hands-On Mobile, established in 2001, develops mobile content to more than 200 operators in 60 countries. It develops games, applications and other content to such brands as Billboard, CBS, Marvel, NBC Universal and Paramount Pictures.
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