'Early Show' finds new exec producer

David Friedman replaces Zev Shalev

David Friedman has been named executive producer of CBS' "The Early Show," effective in January.

He replaces Zev Shalev, who left the third-rated morning program to launch an online venture.

"David's wide-ranging talents and experience in news, entertainment and primetime specials will be enormous assets to the broadcast and to CBS News," said CBS News president Sean McManus, who also referenced the personnel change at ABC's "Good Morning America," where George Stephanopoulos is replacing departing Diane Sawyer.

"The change in the competitive landscape is a terrific opportunity for us to bring on an experienced and creative executive producer with a fresh approach and a demonstrated track record of success."

Friedman, who spent six years at the "Today" show, has been with NBC in a number of roles since 1993, most recently as executive producer of "Last Call with Carson Daly."

He also executive produces NBC's New Year's Eve special broadcast and recently executive produced the "2009 Macy's 4th of July Fireworks Spectacular."