Ed Swindler to Oversee NBCUniversal Domestic TV Distribution

Ed Swindler

He takes over most of the duties of Barry Wallach, who retired earlier this year; Frances Manfredi also gets an expanded role.

In a restructuring, NBC Broadcasting has appointed Ed Swindler to oversee NBCUniversal Domestic Television Distribution, sources confirmed Monday.

Swindler, who is responsible for maximizing the revenue and profitability of the broadcast assets, now takes over many but not all of the duties that were held by Barry Wallach, who resigned earlier this year.

The NBC syndication division had a hit this past year with the launch of the Steve Harvey daily talk show and is set to launch a talk show starring Meredith Viera in fall 2014.

Wallach, who announced his retirement in January, had headed the NBC television distribution since 2004.

Swindler, who will report to NBC Broadcasting chairman Ted Harbert, is being elevated after serving as president of strategy and operations for NBC Broadcasting. Swindler will be based in New York, as is Harbert.

There has been no official public announcement of the restructuring, but employees inside the impacted divisions learned of the appointment last week from Harbert.

Swindler keeps his duties at NBC Broadcasting, which oversees all of the owned and operated TV stations. Among those now reporting to Swindler are Rob Fitzpatrick, executive vp business and legal affairs; Bo Argentino, senior vp advertising and media sales; and Sean O‘Boyle, executive vp and general sales manager.

Frances Manfredi, president of NBCUniversal cable and new media distribution, also picked up some additional duties. She will now oversee off-network syndication sales to broadcast and cable, as well as overseeing digital, VOD and distribution of film and TV in Canada.

O’Boyle will have a dual reporting structure. He will report to Manfredi on off-network broadcast sales.

Valerie Schaer, executive vp creative affairs, now oversees development, programming, marketing and public relations. Those reporting to her include Linda Finnell, senior vp programing and development; and Tracie Wilson, senior vp programming and development, Stamford Media Center.

Donna Mills, senior vp marketing, communications and affiliate relations, and Alexis Rouse, vp publicity, will report to both Schaer and Manfredi.

Swindler joined NBC’s Management Associates Program in 1984. He was executive vp and chief operating officer of NBC Universal Ad Sales for six years, and before that had a variety of jobs including executive vp at NBC Universal TV Group and CFO, commercial. He also was NBC’s first quality leader, a position he took in 1996 as part of an initiative by then owner General Electric.

Before NBC, Swindler was a journalist and news director for the Virginia Radio Network.

Other syndicated shows distributed by NBCUniversal include Maury, The Jerry Springer Show, The Steve Wilcos Show, Access Hollywood and first-year series Tricia Goddard.

Its off-network shows include the Law & Order franchise, The Office, 30 Rock, House and Monk