EFP marks five years of Film Sales Support

546 films assisted with campaigns between 2004-2009

COLOGNE, Germany -- Some 45% of the European films that received promotional funding from MEDIA-backed Film Sales Support (FSS) system over the past five years secured international sales, European Film Promotion, the group that operates FSS, said Tuesday.

EFP Managing director Renate Rose pointed to European indie tiles such as "Police, Adjective" from Romanian helmer Corneliu Porumboiu; Dominic Murphy's drama "White LIghtnin' " and Christian Poveda's documentary "La vida loca," which all closed territory sales after receiving international distribution support from the FSS.

In total, from 2004-2009, the FSS helped finance the marketing and promotional campaigns of 546 European films. The FSS also supports European sales agents by paying half of the companies' cost for expenses such as promotional material, hiring publicists and launching award campaigns.

Last year, the FSS began offering grants to companies to market European films at the American Film Market, Hong Kong's Filmart, and the Asian Film Market in Pusan.