EIF Fire Relief Fund Names L.A. Fire Department Foundation as First Beneficiary

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The foundation needs more than 3,000 hydration backpacks to combat the ongoing wildfires ravaging southern California.

The Entertainment Industry Foundation's fire relief fund has named the first beneficiary of its latest round of fundraising.

As with the Thomas fire last year, the EIF will once again assist the Los Angeles Fire Department Foundation, which currently is engaged in combating the Woolsey and Hill fires in L.A. and Ventura counties. The goal is to equip every firefighter with a hydration backpack, which carries three quarts of water and can support a fire shelter and hose pack. As firefighters can be required to stay on a fire line for as long as 12 hours or more, the hydration backpacks are a vital source of their survival. Each one costs $275, and more than 3,000 are needed.

"The men and women of the Los Angeles Fire Department are grateful for the support of EIF and those companies and members of the public supporting our cause," LAFD chief Ralph Terrazas said in a statement. "These hydration packs will give every firefighter a supply of drinking water to aid them during the strenuous work of fighting brush fires."

So far, donations have already come in from the Jacksonville Jaguars Foundation, ICM Partners, Activist Artists Management, CAA, WME, Cleveland Cavaliers star Kevin Love, Suspiria executive producer Kimberly Steward of K Period Media, Warner Music Group, Alice + Olivia by Stacey Bendet, ABC Entertainment, Clayton and Ellen Kershaw, Vineyard Vines, UTA, CBS, Steve Aoki, NBC and the National Association of Theater Owners.

Members of the entertainment, sports and fashion industries also are continuing to spread the word about the fund, including Ellen DeGeneres recording a PSA that will be heard on radio stations nationwide and Viacom promoting the fund on MTV since Sunday. Donations to EIF's fire relief fund, part of the organization's overall crisis response program Music for Relief, can be made at musicforrelief.org/fire.

Said EIF president and CEO Nicole Sexton in a statement, "EIF is humbled to be the tool in connecting the resources of the entertainment industry to our first responders to ensure that our communities, families and loved ones are protected."

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