Elaine Feng Named President of Warner Bros.' Chinese Studio Flagship Entertainment

Flagship Entertainment
Elaine Feng

The joint-venture studio is developing remakes of "Miss Congeniality" and Adam Sandler's "Blended," along with at least 10 other Chinese-language titles.

Elaine Feng is the new boss of Flagship Entertainment, the Chinese film studio co-owned by Warner Bros' and China Media Capital.

In the newly created role as president of Flagship Entertainment, Feng will oversee day-to-day operations, including staffing, operations and creative development, as well as marketing and co-production activities. Feng moves to Flagship from her role as CEO of Warner Music China, where she handled Warner Music Group's recorded music operations for the region.

Launched in September last year as a joint venture between Warner and public equity and venture capital firm China Media Capital, Flagship Entertainment aims to produce high-end Chinese-language films for the country's booming theatrical market, as well as international territories.

In March, Flagship announced its first slate of 12 films, including titles of every genre with a wide range of budgets. The studio is developing Chinese remakes of Miss Congeniality and Adam Sandler's Blended, along with an original disaster picture titled Crater and other titles. The studio is targeting its first release for later this year.

"'I'm honored to lead Flagship Pictures China at this important juncture," said Feng. "Not only is this a unique opportunity to put my experience across the media, internet and entertainment sectors to use in the rapidly growing and evolving Chinese film industry, it's also a privilege to play a role in realizing the vision so clear in the DNA of both partners — the pursuit of excellence and the creation of impactful films."

Warner Bros veteran Richard Fox relocated to China late last year to head up and oversee the studio's minority 49-percent stake in Flagship. It is understood that Feng and Fox will work side by side, with no formal reporting structure between the two.

"Elaine possesses rich experience, expertise and contacts across the creative and operational sides in both traditional media and internet space, and makes a great leader for Flagship," said Ruigang Li, chairman of CMC, in a statement. "We believe she will bring out maximum potential for our company as we establish Flagship as an important player in the Chinese-language film business within China and globally."

Added Kevin Tsujihara, Chairman and CEO, Warner Bros: "With Elaine, we’re getting someone with long track record of success across the Chinese entertainment industry. She's strategic, creative and well-connected, and has the knowledge and experience necessary to establish and position Flagship for ongoing success."