Electus International Inks New Broadcast Deals for Viacom's Bellator MMA
The revamped competition under new president Scott Coker set ratings records for Spike TV in November.
The global footprint of Viacom's Bellator MMA competition is expanding with distributor Electus International selling the mixed martial arts franchise to broadcasters, including Australia's Network Ten, RTL9 in France, Discovery in Italy, Spain's 15TV, SIC in Portugal and Fight Channel in Croatia.
That adds to renewals for Bellator MMA with broadcasters in South East Asia, Hong Kong's Celestial Tiger Entertainment, Israel's Ananey and NC+ in Poland.
The Viacom-owned franchise is broadcast on Viacom's Spike TV in the US as well as Fox Sports in Latin America, Esporte in Brazil and broadcasters in Russia, the Middle-East and New Zealand, giving it global footprint of 400 million homes in 120 countries.
"Bellator has made record-breaking strides, establishing itself as an elite MMA promotion with an expansive global audience and we're thrilled to bring it to viewers and fans worldwide," John Pollak, president of Electus International said, announcing the deal.
Bellator 131 delivered new ratings records for Spike TV in the U.S. in November, with the main fight between Tito Ortiz and Stephan Bonnar watched by an average 2.2 million viewers, making it the most watched MMA-fight on cable television in 2014. The competition has grown significantly under new president Scott Coker.