Elisabeth Murdoch's Shine Group Recruits Brand Partnership Guru

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Former FremantleMedia high-flier Mark Rosenegk joins Shine 360° as director of brand partnerships, tasked with upping commercialisation of non-broadcast rights for shows such as "MasterChef."

LONDON – Shine Group, founded and run by Elisabeth Murdoch, is ramping up Shine 360°, the company division responsible for the management and commercialization of non-broadcast rights.

The group has brought in former FremantleMedia high-flier Mark Rosenegk to the newly created position of director of brand partnerships.

Rosenegk will oversee U.K. and multi-territory sponsorship and advertiser partnerships at the division across broadcast and digital.

His arrival at Shine 360° aims to build closer "global ties with the world's leading advertisers," according to division CEO Ben Liebmann.

"He has the credentials and vision to further establish our business with the advertiser and agency community," Liebmann said.

Rosenegk joins from FremantleMedia Enterprises, where as vice president of brand partnerships (U.K.), he worked across formats including The X-Factor, Britain's Got Talent and Grand Designs and with advertisers including retailers Marks & Spencer, L'Oreal and Sainsbury's.

Working within the Group Shine 360° team, Rosenegk will work alongside other group-wide divisions Shine Networks, Shine Digital, Shine International as well as local 360° teams in the United States, the U.K., Australia, France and Nordic territories.

The Shine 360° international portfolio features international formats including MasterChef, The Biggest Loser, One Born Every Minute and Minute To Win It.