'The Ellen DeGeneres Show' to Debut Clips on Vessel
The daytime talk show will make a handful of clips available on Vessel before they premiere anywhere else.
The Ellen DeGeneres Show is bringing some of its viral videos to Vessel.
The daytime talk show announced Wednesday that it has struck a deal with Vessel to premiere one to two clips per show on the new subscription video service before making them available anywhere else. The Ellen Show will also make thousands of clips from its past two seasons available for free on Vessel.
The Ellen Show was an early adopter of YouTube and has long leveraged the online video space to promote segments from its show. It currently has 11.5 million subscribers on YouTube and three videos with over 50 million views. Ellen even launched its own video platform, Ellentube, in October last year to host show clips and user-uploaded content.
Vessel launched in March as a video platform where for $2.99 a month, people could watch videos three days before they debut elsewhere on the Internet. Although the company has partnerships with several YouTube creators, it has also gone after exclusive early windowing of videos from traditional media players with strong digital followings, including Discovery Communications and A+E Networks.
DeGeneres announced her deal with Vessel on her show and offered one year free for anyone who signs up within the next 48 hours.
Watch the announcement here: