Eller going global as vp at Col TriStar


Zachary Eller has been named vp global promotions at the Columbia TriStar Marketing Group. In his new role, he will oversee all international promotions for the studio, including negotiating and executing all international partnerships overseeing the local-market promotional campaigns at Sony's 75-plus international offices. Eller will report to George Leon, executive vp worldwide consumer marketing, and Mary Goss Robino, senior vp global marketing partnerships. Eller, whose been with the company for six years, has been honored by Adtech, Brandweek, Promomag and other outlets for his work. He won the Gold Reggie Award this year2007 for best international promotional campaign for his work on "The Da Vinci Code." Other international campaigns he helped orchestrate include the three "Spider-Man" films, "Casino Royale" and "Men In Black II."
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