Elliott to release 3-D music video
EmptyCORRECTED 2:40 p.m. PT Jan. 29
Missy Elliott is going 3-D.
Walt Disney Studios is creating a stereoscopic 3-D music video combining two of her songs featured in the studio's upcoming "Step Up 2 the Streets," which opens Feb. 14. MTV will premiere the video in 3-D on Monday during "TRL." Glasses for home viewing will be distributed via various promotions.
The video combines Elliott's songs "Ching-a-ling" and "Shake Your Pom Pom" and was directed by Dave Meyers, who helmed music videos for Elliott including "Work It," "Loose Control," and "Get Ur Freak On." Pace and posthouse Fotokem worked on the 3-D; they companies worked on production and post, respectively, for Disney's "Hannah Montana/Miley Cyrus Best of Both Worlds Concert Tour," which opens Friday in 3-D digital.
In addition to the MTV premiere, the music video also will be shown in 3-D during a special screening of "Step Up 2 the Streeets" on Feb. 5 in New York, with Elliott scheduled to attend.
Additional 3-D presentations may be scheduled, and the video also will be shown in 2-D.
"It was a perfect fit," said Glen Lajeski, Disney's executive vp music, creative and marketing. "Missy always wanted to do a 3-D music video, and Disney has done a lot of movies in 3-D," he said, adding that he expects to see more of this type of project.
"It's specialized right now. ... We're ready," he said.