Ellis covered in Roseblood

Genre label to co-finance, produce his screenplay

The Roseblood Movie Co. is getting into the Bret Easton Ellis business.

The genre label, a joint venture of Myriad Pictures and RKO Pictures, will co-finance and produce an untitled original screenplay written by Ellis, whose novels have led to the films "Less Than Zero," "American Psycho" and "The Informers." Brad Furman ("The Take") is set to direct.

Producing are Ted Hartley, chairman and CEO of RKO Pictures; Kirk D'Amico, president and CEO of Myriad Pictures; and Braxton Pope of Ithaka Films. Zanne Devine and Michael Helfant will executive produce.

The project is scheduled to being shooting in late summer.

Ellis' story line involves an awkward social outcast who takes hostage a group of peers who humiliated him, with grim results.

"This is a joyously scary film, typical of the best of the genre and an exciting addition to the Roseblood slate," Hartley said.

"We really support Brad's vision of the film, and Bret has written a smart, funny and terrifying script," D'Amico said.

Ellis, repped by ICM and Media Talent Group, also has his novel "Luna Park" in development.

Myriad also has "The Electric Slide," "Love Child," "Hybrid" and "The Cup" in development.

The horror/thriller-focused Roseblood is producing "I Walked With a Zombie," "Bedlam" and "Monkey's Paw."

RKO has "Beyond a Reasonable Doubt" releasing in the fall and "Love on a Bet" and "The Richest Girl in the World" in development.