EMI Canada President Tapped for Juno Awards' Top Honor

Dean Cameron is set to receive Walt Grealis Lifetime Achievement Tribute

Long-time EMI Music Canada president Deane Cameron is to be rewarded for his fight against digital music piracy with the Walt Grealis Lifetime Achievement Tribute at the 40th annual Juno Awards, organizers said Wednesday.

Cameron, head of the regional music label since 1988, has helped shepherd the careers of EMI Music Canada artists like Anne Murray, Buffy Sainte-Marie, Tom Cochrane and Rita MacNeil. Foreign artists that broke into the Canadian market with the EMI Music Canada topper’s help include Kate Bush, Keith Urban, Sarah Brightman, Coldplay and Norah Jones.

In more recent years, Cameron has led the Canadian fight against music piracy, including pushing for copyright reforms in Ottawa, while encouraging the growth of a legitimate music download market.

“Canada continues to have a thriving music industry and a wealth of incredible new talent that keeps me just as excited to be a part of this industry today as I was when I first began,” Cameron said on news of his upcoming tribute.

The 2011 Junos, staged by the Canadian Academy of Recording Arts and Sciences, are set for March 27, 2011 in Toronto.