EMI, Google, YouTube form content partnership
EmptyLONDON -- EMI Music, Google and YouTube have struck what the parties jointly describe as a "milestone partnership" giving YouTube users access to audio and video repertoire from the music giant.
Under the terms of a new agreement, unveiled in a statement issued Thursday, the British-based music major has agreed to enable YouTube users "unprecedented" access to authorized sound and visual recordings from its roster, which includes David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen.
"With this deal," comments Chad Hurley, CEO and co-founder of YouTube, "all four of the world's major music companies are now official YouTube partners."
He adds, "EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies."
EMI Group CEO Eric Nicoli notes, "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators."
As part of the arrangement, EMI Music will liaise with YouTube and its parent Google to develop revenue-generating business models, which will enable the company to track, monetize and control its content.
"Through this agreement," insists Nicoli, "EMI Music and its artists will be fairly compensated for their work."