EMI, Yahoo! strike video content deal


LONDON -- EMI Music has inked a pan-European video agreement allowing consumers to watch its promos on Yahoo! Music.

As a result of the deal, announced Monday, Yahoo! Music will enable European computer users free access to videos from EMI Music artists including Lily Allen, Corinne Bailey Rae, Coldplay, Gorillaz, Janet Jackson, Norah Jones, KT Tunstall and Robbie Williams.

"As the digital music market grows, we must continue to look for new ways to offer consumers the opportunity to enjoy our artists' content," comments Jean-Francois Cecillon, chairman and CEO of EMI Music Continental Europe, in a statement. "Thanks to services such as Yahoo! Music, video-on-demand is becoming a valuable new channel that enables us to connect fans with the music they love."

The Yahoo! Music portal allows consumers to select and stream clips to their PC. The service is free to use, and is supported by targeted advertising.

The portal boasts the largest collection of free-to-view legal music videos on the Web. In the U.K., Yahoo! Music offers more than 6,500 on-demand video titles.