Emma Heming Willis, Wife of Bruce Willis, Signs With The Lions Model Management

Emma Heming Willis - 2014 Vanity Fair Oscar Party - Getty - H 2018
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She joins a roster that includes Irina Shayk and Kate Upton.

Emma Heming Willis, model, actress and founder/CEO of vegan skin-care brand Coco Baba, has signed with The Lions Model Management, the boutique agency whose impressive roster includes Irina Shayk, Kate Upton, Sara Sampaio, Stella Maxwell and Cameron Russell. 

Since launching her modeling career in the mid-'90s, Heming Willis has been featured in Vogue, Marie Claire and Elle, and walked runways for Chanel, Karl Lagerfeld, Valentino and Dior, among others.

Her work as an entrepreneur and blogger, says The Lions managing partner Julia Kisla, was also part of what drew the agency to the British beauty. “The Lions represents unique talent and works with them to build powerful personal brands driven by their passions," she said in a statement. "We’re excited to add Emma Heming Willis to our roster and support her in her mission as a mother, entrepreneur, and healthy lifestyle advocate to create a world where women embrace self-care as essential and practice it without guilt." 

The 39-year-old launched her skin-care brand in 2016 after giving birth to daughters Mabel, five, and Evelyn, three, with husband Bruce Willis, whom she married in 2009. Finding no all-natural, luxury skin-care brand for new mothers, Heming Willis decided to strike out on her own.

“I’m thrilled to have signed with The Lions, where I don’t have to fit into a specific mold,” she said in a statement. “Their philosophy is that one size does not fit all and it is important to focus on the talent’s strengths and passions to help develop each individual accordingly."