This Is Why Emma Roberts Colored Her Hair for Coachella

Emma Roberts - P 2016
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Emma Roberts - P 2016

She joins Taylor Swift and Kylie Jenner as this year's celebs to have gone through a hair transformation for the music fest.

You can now count Emma Roberts as a redhead. Just in time for a Coachella, the actress shared on Instagram that she was dyeing her hair for the music fest, which kicked off Friday.

So what led the Scream Queens star to go with what she dubbed as a "Desert Rose" hue?

"I love Coachella so much and I just wanted to do something different after Scream Queens so I dyed it red," Roberts told Pret-a-Reporter during the Popsugar and CFDA brunch hosted by Jonathan Simkhai on Saturday. The actress is among this year's celebs (Taylor Swift and Kylie Jenner, included) to go through a hair transformation for the fest.

"And then we were like, let's dye it even more red for Coachella. Then we could plan our outfits around the red hair," said the actress, clad in a Jonathan Simkhai dress and Coach booties and sunnies. "It's just become such a fun time for fashion."

Roberts is no stranger to the music festival style scene — she's been attending Coachella since as early as 2010 — so she's had her fair share of flower crowns, crop tops and denim cut-offs.

When asked what she'd want to see less of on the fashion front, the 25-year-old responded without hesitation, "Less fringe."

On the other hand, she wouldn't mind seeing festivalgoers rocking "more vintage boots because I feel like everyone's in sandals — and me too [when] I'm in sandals — and then by the end of the day my feet are dirty and hurting so I'm all for boots this year." Based on the zebra print booties that she was wearing, it looks like Roberts came prepared in 2016.