Emma Watson's New Instagram Account Is a Lesson in Sustainable Fashion

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Emma Watson

There's always an opportunity for awareness.

Emma Watson wants to teach you a lesson about sustainable fashion. 

The actress/activist has launched an Instagram account (@the_press_tour) for the specific purpose of chronicling her press tour wardrobe for Beauty and the Beast, which hits theaters March 17. Watson is working with stylist Rebecca Corbin-Murray, who also counts Sophie Turner and Lily James as clients, to document her looks.

In each of her captions, Watson educates followers on a bit of the brand's history, highlighting their commitment to eco-friendly practices. All of the information, according to Watson, is verified by Eco-Age, a brand consultancy firm dedicated to sustainable practices. 


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"Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur," she wrote of her ensemble from her press tour stop in Paris. "Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics." Other brands Watson has highlighted include Swedish clothing company Filippa K and Paris-based brand Good Guys Don't Wear Leather, as well as custom pieces by Louis Vuitton's Nicolas Ghesquiere and Oscar de la Renta's new creative directors, Laura Kim and Fernando Garcia. 


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This isn't the 26-year-old's first educational social media endeavor. As part of her work as a UN Women Goodwill Ambassador, the actress also launched the virtual feminist book club Our Shared Shelf (@oursharedshelf). The current book of choice is Eve Ensler's The Vagina Monologues.


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