Emmys vs. the GOP Debate: Trump Outshines Awards Show on TV and Social Media

Viola Davis Acceptance - H 2015
Photo by Phil McCarten/Invision for the Television Academy/AP Images

Republicans outmatch Andy Samberg and friends in a battle of three-hour events as Fox's Emmys ratings plummet to a historic low and Carly Fiorina's response to an insult beats Viola Davis' emotional speech.

This story first appeared in the Oct. 2 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

Television's biggest stars walked the red carpet on Sunday night, but it was the battle between 11 Republican presidential hopefuls on Thursday that won the week on social media. 

CNN's Sept. 16 GOP debate incited 2.5 million total tweets and drew 26.6 million television viewers, while the 67th Primetime Emmy Awards saw just 1.1 million total tweets and 11.9 million viewers, an all-time low. 

The Hollywood Reporter's chart shows that online chatter about the Republican debate spiked early in the night when Carly Fiorina responded to the comments Donald Trump previously made about her looks. During the Emmys, conversation picked up as the night went on, peaking with Viola Davis' historic lead drama actress win — a first for an African-American woman — and her subsequent acceptance speech. 

Twitter was strongly in favor of Emmy host Andy Samberg, with the majority of emotional reactions expressing positive sentiment. Trump, on the other hand, elicited a lot of love but also a much larger percentage of hate. 

See how both nights played out below.