Emmys: NBC Nixed Suicide PSA After Robin Williams Tribute

"Collectively we decided to celebrate the life of Robin Williams, not his death or, more to the point, the way he died," a network rep says

This story first appeared in the Sept. 12 issue of The Hollywood Reporter magazine.

NBC's well-received tribute to Robin Williams at the 2014 Primetime Emmy Awards — gracefully performed by Williams' close pal Billy Crystal — could have taken a darker turn.

Advocates from the National Suicide Prevention Network requested that NBC post its "lifeline" phone number following the segment, but producers declined.

"Collectively we decided to celebrate the life of Robin Williams, not his death or, more to the point, the way he died," said a network spokesperson. "The Emmys telecast is a celebration, and the 'In Memoriam' section of our show is an important one. We believe we honored Robin in the right away. Suicide is a serious issue, but we decided not to dwell on that — or its prevention — in this particular forum."

Last year's Emmy-host network, CBS, is said to have been approached by an anti-drug group for a PSA to air following the tribute for Glee star Cory Monteith, who overdosed on heroin in July 2013. Like NBC, CBS is said to have declined to touch on the controversy. (A CBS rep says no anti-drug PSA was proposed or declined.)

Also barred from this year's show, at the TV Academy's discretion: ALS Ice Bucket Challenges.

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