'Emoji Movie' Criticized for "Tasteless" 'Handmaid's Tale' Tweet

Emoji Movie Handmaid's Tale Parody - Publicity - H 2017
Courtesy of SPAL EMOJI

The now-deleted tweet drew ire from social media, with one fan tweeting, "Did the marketing team not think this through?"

The Emoji Movie, which hits theaters Friday, is drawing criticism online for a questionable tweet parodying Hulu's hit dystopian series The Handmaid's Tale.

The tweet in question featured an emoji donned in a handmaid's robe with the caption, "A Smartphone Original: The Emoji's Tale." The tweet read, "Blessed be the Emoji."

Fans immediately reacted to the post, specifically the repressive nature of the show and its original text. The show, starring Elisabeth Moss, is set in a futuristic world in which government officials in a totalitarian society send young and fertile women known as the "handmaids" to wealthy families where they are forced to procreate for them. 

One fan tweeted, "wait do emojis do that gross rape ritual or did the marketing team not think this through?"

Other people called for the film to delete its Twitter account, while others posted screenshots of their decision to block the film's account.

The Handmaid's Tale, which was recently nominated for 11 Emmy Awards, is based on the classic Margaret Atwood novel of the same name. The show will return for its sophomore season in 2018.

A rep for the film did not immediately return a request for comment.