'Enchanted' casts spell over market
EmptyIt was a tough battle, but in the end Walt Disney Studios Home Entertainment's "Enchanted" narrowly triumphed over the Warner blockbuster "I Am Legend" to nail down the No. 1 spot on the national DVD sales chart for the week ending March 23.
"Legend" earned $256.2 million at the boxoffice, more than twice as much as "Enchanted," which grossed $127.8 million.
But the sales appeal of family titles nonetheless propelled the Disney film to the top spot on the Nielsen VideoScan First Alert chart — though "Legend" did debut at No. 1 on Home Media Magazine's video rental chart, with estimated earnings of $11 million.
"Enchanted" bowed at No. 3 with $8.5 million. Sandwiched in between the two new releases was the holdover "No Country for Old Men," from Disney/Miramax, which pulled in $9.2 million in its sophomore week to bring its total rental earnings so far to $19.4 million, more than a quarter of its theatrical gross.
Universal's "Atonement," which grossed $50.1 million in theaters, debuted at No. 4 on the sales chart and No. 5 on the rental chart, with estimated earnings of $7.3 million.
"Legend" was the week's top Blu-ray Disc seller, moving four times as many copies as "Enchanted" — not surprising given that the next-generation format is still in the early-adopter stage, a demographic of mostly young adult men.