Endemol, Astro launch Malaysia JV

TV, film projects to be developed for Malaysian, local markets

SYDNEY -- Malaysian broadcaster Astro Entertainment Sdn Bhd and Endemol Asia have formed a production joint venture to develop programming for the local market, the partners announced Wednesday.

The joint venture will tap into Endemol’s formats and international output to supply to all broadcasters in Malaysia. 

It will also develop local content with “strong Malaysian values and cultural heritage that can be brought to the global market” in drama, entertainment, reality TV and game shows. 

Arjen van Mierlo, Endemol’s CEO of Asian operations, will be acting managing director of the joint venture until a full-time management team is appointed. 

“This partnership underlines Endemol’s commitment to Asia, a region that we regard as offering significant growth opportunities. Malaysia has a vibrant and rapidly expanding TV market and joining forces with a broadcaster of Astro’s status puts us in an extremely strong position here,” van Mierlo said. 

Zainir Aminullah, executive Director of AESB added that the partnership “will generate bold and innovative output. As a leading content provider in the region, AESB is continuously evolving its programming proposition and as a world leading content creator Endemol is the ideal partner for us."

Endemol has already produced local comedies “Impak Minima” and “Jodoh” for Astro and is in pre-production on local TV movies on Astro and for Mediaprima’s TV3.

Endemol’s recent deals across the rest of Asia include new and returning commissions for “Deal or No Deal,” “1 vs. 100” and “Big Brother” for broadcasters in Korea, China, Indonesia, Vietnam, Cambodia and the Philippines.