Endemol expands 'Marriage Ref' to China

Jiangsu Broadcasting nabs 52 episodes to begin this month

Endemol continues to expand its global franchise of Jerry Seinfeld's "The Marriage Ref," announcing today a 52-episode deal with leading Chinese broadcaster Jiangsu Broadcasting Corporation.

The production company has already secured commissions for the series in Australia, Argentina, the Middle East, Israel and Spain.

Jiangsu Broadcasting will air each 90-minute episode twice a week in Mandarin on JiangSu Satellite Channel beginning later this month. The deal marks the first collaboration between the broadcaster and Endemol Asia.

"The Marriage Ref has universal appeal and I have no doubt that the themes of marriage and relationships will resonate strongly with audiences in Asia," said CEO of Endemol Asia, Arjen van Mierlo in a press statement. "This is a funny and entertaining show and I believe that Jiangsu Satellite Channel is the perfect home for it in China. We are very excited about working with them for the first time."

Since it's debut in March 2010, "The Marriage Ref" has secured a peak audience of 7.7 million viewers, according to Endemol.

In the U.S., a second season will launch on NBC later this fall.
comments powered by Disqus