Endemol has answers for '20Q'

International game show based on Mattel game

CANNES -- Endemol on Tuesday unveiled its international game show "20Q," which it hopes will follow in the footsteps of the global hit "Deal or No Deal."

Inspired by the hand-held video game from Mattel, the show pits man against machine as contestants take on an artificial intelligence computer Q in a race to identify a mystery word in 20 words or less.

With the twist that "Q" has played the game 66 million times, getting smarter each time, the show promises "the ultimate showdown between man and machine."