Endemol Middle East to be based in Dubai


LONDON -- Reality format creator Endemol said Wednesday it would have a new Middle Eastern production office up and running by the end of November. Endemol Middle East will be based in the United Arab Emirates capital Dubai and will have a branch office in Beirut.

Heading up the new company will be managing director Ziad Kebbi and creative director Dany Karam, who jointly launched the successful local production company Elements TV in the region.

Endemol Middle East will produce all future Endemol formats in the region and has already secured its first commissions from broadcaster LBC. It is expected to make local versions to such hit formats as "Deal or No Deal" and "Star Academy" for broadcasters in the region.

"Endemol has had a strong presence in the Middle East for many years, servicing all the major broadcasters with our key entertainment formats," said CEO Aat Schouwenaar. "Now we look forward to establishing a production company there, and with the help of Ziad and Dany our new local managers, playing a leading part in the exciting development of this vibrant TV region."