Endemol Shine Launches Iberia Hub

Your Face Sounds Familiar

The Spanish format in which celebrities portray iconic singers in a competition to win cash for charity has sold to multiple international territories. Endemol is already franchising out, launching companion series Your Face Sounds Familiar Kids & Co. in which kids and grown up perform as duos.
Sales: Endemol

The move creates a cluster for the group's existing companies in Spain and Portugal.

Recently formed global content creator, producer and distributor Endemol Shine Group, which combined Endemol, Shine Group and Core Media, on Thursday unveiled the launch of Endemol Shine Iberia, a new regional creative and production hub.

Endemol Shine Iberia incorporates all of the group’s existing companies in Spain and Portugal, including Shine Iberia, Zeppelin, Gestmusic, Diagonal TV and Endemol Portugal. The Iberia launch comes one week after a similar move to cluster the Nordic operations.

Endemol Spain managing director Pilar Blasco has been appointed managing director of Endemol Shine Iberia, overseeing all companies in the region. Endemol Spain's Jordi Bosch will serve as chairman, with Endemol Spain’s Javier Garcia named acting chief finance and operations officer of the new regional hub.

"Endemol Shine Iberia is comprised of and led by brilliant talent from Shine and Endemol," Blasco said. "By bringing ourselves closer together in this way, I believe we can be greater than the sum of our parts and deliver the best and most diverse programming to audiences across Iberia and internationally."

Blasco was appointed managing director of Endemol Spain in 2011, having previously led the company’s Madrid-based arm, Zeppelin TV. During her tenure, Endemol Spain expanded and diversified its slate across genres and platforms as well as creating worldwide hit Your Face Sounds Familiar, which first launched in 2011 and has sold to over 30 territories, including the U.S., U.K. and China, and across Europe, Latin America and Asia.

Macarena Rey will continue as CEO of Shine Iberia, leading the company’s existing teams in both Madrid and Lisbon and building on the momentum that has established Shine Iberia as a leading producer of non-scripted genre during the past three years.

The combined companies boast a diverse portfolio of hits across scripted and non-scripted genres as well as a fast-growing lineup of digital video channels and brands. This includes local versions of Big Brother, Masterchef, Anything Goes and The Voice Portugal, among others. 

"Our leaders and teams across Iberia are all the best at what they do and strongly position Endemol Shine Iberia from the outset," said Martha Brass, co-CEO of international operations at Endemol Shine Group. "Uniting our companies in Iberia under Pilar’s leadership creates a closely connected regional pool of creativity and resources, which is ideally structured to serve our local partners across all platforms."