A&E's 'The Enfield Haunting' Makes Canadian Debut on Facebook

The Enfield Haunting - H 2015
Courtesy of A&E

Canadian streamer Shomi hopes the poltergeist drama, starring Timothy Spall and Matthew Macfadyen, makes a splash on the social media platform.

Canadian streamer Shomi is debuting the three-part haunted house drama The Enfield Haunting on Facebook.

The Canadian industry first follows Facebook, like YouTube, starting to premiere dramatic series to target TV dollars. Shomi will post the entire first episode of the British poltergeist drama on Facebook news feeds for three days beginning Oct. 24, with the first hour geo-gated for Canada.

The full three-part series will debut on the same day on Shomi, a subscription VOD service that launched in late 2014 to compete with Netflix Canada. Rita Ferrari, director of product and brand marketing at Shomi, said the Facebook launch aimed to encourage social media sharing of the first episode, and to draw new subscribers to the Canadian SVOD provider.

“Showcasing this episode in the buildup to Halloween is not only timely and fun, but it’s a great way to highlight a new title for our existing Facebook friends, expand our reach to attract new members, and partner with Facebook on a first-in-Canada initiative," she said in a statement.

The Enfield Haunting, directed by Kristoffer Nyholm (The Killing) and starring Timothy Spall and Ripper Street star Matthew Macfadyen, is a supernatural miniseries that dramatizes real-life events that took place in 1977 at an ordinary home in London. A&E earlier acquired the miniseries for the U.S. market.