Entertainment One Denies Talks to Buy U.K.'s Chorion

The holder of the "Peppa Pig" property pours water on a British media report that it is in discussions to acquire the assets of the "Noddy" rights owner.

TORONTO -- U.K. Peppa Pig-rights holder Entertainment One says it's not in talks to buy Noddy-rights owner Chorion.

The terse denial follows a Mail on Sunday newspaper report indicating the Toronto-based producer was in discussions to acquire Chorion.

The latest pronouncement from Entertainment One follows word last week that the indie has received buyer interest and is weighing a possible sale of the company.

The Mail on Sunday report indicated the Canadian company, which trades on the London Stock Exchange, was still eyeing Chorion as a target, even as it considers a sale of its own assets.

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