Model Erin Wasson Debuts Fine Jewelry Line

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Erin Wasson

This isn't her first foray into design.

Model Erin Wasson is a veteran of runways such as those of Balenciaga, Gucci, Karl Lagerfeld and even Victoria’s Secret. But at this point, she’s also something of a veteran designer, having lent her cool-girl Venice aesthetic to Maxfield, surf brand RVCA, PacSun, her own costume jewelry line Low Luv and even Alexander Wang’s catwalks, for which she’s served as a stylist.

Now the edgy Texan is revealing a 25-piece line of fine jewelry simply called Wasson. WWD reports that the jewelry is made in Los Angeles using sterling silver, 14-karat gold, diamonds and pearls, with prices ranging from $500 to $2,500.

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As for the impetus for the higher-end line, the 33-year-old model tells WWD that her "lifestyle has changed to wanting less and wearing less, like a lot of people shifting to quality over quantity. And I wanted to work with precious metals and stones again."

Wasson’s inspirations include influences as varied as architectural elements (windowpanes, fences) and '50s car headlights, and she uses things like pearls in an industrial, minimalist way.

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"My love for jewelry is unequivocal," she said. "I definitely think I’ve simplified things and become much more unwavering in my aesthetic because I want to know that what I’m buying is going to stay with me. If you look in my closet, it’s quite boring."