Ermenegildo Zegna Introduces A Couture Red Carpet Collection for Men

Ermenegildo Zegn collection Split - Publicity - H 2017

Pegged to awards season, the collection is intended to push the fashion envelope with design ideas that will eventually filter down to shoppers.

Today, men can wield as much fashion influence on the red carpet as women. So, on Dec. 1 in Beverly Hills, Ermenegildo Zegna is unveiling the Couture Red Carpet Collection of 30 menswear looks designed especially for Hollywood awards season, including such striking options as a deep violet mohair single-button evening jacket with contrast lapels and slim trousers, and a blouson jacket that can be paired with tuxedo stripe track pants.

Zegna artistic director Alessandro Sartori intends the offering to function like women's couture, with fashion-forward design ideas that will eventually filter down to future shoppers (the red carpet capsule is only available to stylists). After Mahershala Ali wore a black-on-black tuxedo shirt and jacket combination to the Oscars, Zegna stores reported an uptick in requests for the style.

“Men today are much more open to different styling [ideas],” says Sartori, adding that social media has put a sharper focus on the details of red carpet menswear, whether that be the weave of a deep blue Prince of Wales check (all of Zegna’s lush fabrics are made at the brand’s mill in bucolic Trivero, Italy), or an edgy tone-on-tone styling choice.

But when it comes to fashion experimentation, Sartori has a limit. In other words, don't look to Zegna for the kind of bubblegum-pink pants and sequin capes that Jared Leto has been sporting by that other Italian fashion house, Gucci. Says Sartori: "Rather than making people wear crazy colors, I want to create a new generation of garments, mixing tailoring and sportswear in evening fabrics. I don't want to go strange, I want to go chic."

A version of this story first appeared in the Nov. 29 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.