Eros, TW to offer Bollywood on demand

New York-area service provides pre-DVD access

NEW DELHI -- Bollywood distributor and banner Eros International and Time Warner Cable have launched “Bollywood Hits On Demand," a subscription video on demand television service in Time Warner Cable's New York City area.

“Bollywood Hits On Demand” features unlimited access to about 25 movies and 50 music videos each month, allowing total user control to start, stop, pause, rewind and fast-forward on their schedule. In addition, subscribers also get exclusive access to new release titles before their DVD debut including recent films like “Kambakkht Ishq” (Damn Love," “Love Aaj Kal” (Love These Days) and “Aladin."

“Offering this service is another way Time Warner Cable connects customers to international movies simply and easily through On Demand technology,” said Time Warner Cable NYC region vice president programming and new business development Bob Watson.

“Now, Bollywood aficionados will have the opportunity to see blockbuster new releases on demand with the convenience of digital cable,” said Eros International president North America Ken Naz.